Last updated: April 4, 2025
Data Controller
TagTales Gallery, based in Switzerland (hereinafter “we,” “our,” or “the Gallery”), is responsible for the processing of personal data in accordance with the Federal Data Protection Act (FDPA).
Personal Data Collected
We collect the following personal data:
– Identification data (first name, last name)
– Contact information (email address, phone number, postal address)
– Purchase and transaction data
– Browsing data (IP address, browser type, device used)
– Artistic preferences and cultural interests
Purposes of Processing
Your personal data is collected and processed for the following purposes:
– Managing requests and communications
– Processing orders and transactions
– Sending information about exhibitions, events, and artists (with prior consent)
– Fulfilling legal and accounting obligations
– Improving the services offered
– Statistical analysis in aggregate form
Legal Basis for Processing
The processing of your personal data is based on:
– Execution of a contract (for purchases)
– Explicit consent (for marketing communications)
– Legitimate interest (to improve our services)
– Legal obligation (to comply with tax and legal requirements)
Data Retention
We retain your personal data only for the time necessary to achieve the purposes for which it was collected, in compliance with legal statute of limitations and retention obligations under Swiss law.
Recipients of Data
Your personal data may be shared with:
– Authorized gallery personnel
– External service providers acting on our behalf (e.g., payment services, hosting)
– Public authorities, where required by law
We do not sell or transfer your personal data to third parties for marketing purposes.
International Data Transfers
If it is necessary to transfer your personal data outside of Switzerland, we ensure that such transfer takes place to countries that ensure an adequate level of data protection or through the adoption of appropriate safeguards, in accordance with the FDPA.
Rights of Data Subjects
According to Swiss data protection law, you have the right to:
– Access your personal data
– Request correction of inaccurate data
– Request deletion of your data
– Object to the processing of your data
– Withdraw previously provided consent
– Lodge a complaint with the Federal Data Protection and Information Commissioner
Security Measures
We adopt appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, misuse, or alteration, as required by Swiss legislation.
Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Changes will be posted on this page with an updated last modified date. We encourage you to periodically review this page.
Contact Information
For any questions regarding the processing of your personal data or to exercise your rights, you can contact us:
– Email: yoake@aelle.email
– Postal address: Via Monte Carmen 10, 6900 Lugano, Switzerland
